Blending both influences into a single, unapologetic label.
I set out to scratch a long standing itch to launch my own clothing brand.
After travelling across Asia, particularly Japan and South Korea,
my admiration for the subcultures and style scenes there grew into a bit of an obsession.
Paired with the styles I wear in the UK, it made sense to bring both worlds together.
Since launching, I have self produced and shot content + campaigns across the UK including London, Birmingham and Manchester,
as well as internationally in Tokyo, Seoul and the DMZ on the North Korean
Fortunately I made it back.
I have collaborated with influencers, musicians and designers on both a national and international level,
building Feud as a brand that exists between cultures rather than belonging to just one.
Follow it: @feud_clo